Steerage

Steerage, on a mission to create beautifully designed accessories for your adventures near and far. 

Client
Steerage

 

Client
Steerage

Industry
Fashion, Travel 

Services
Art Direction, Styling,
Brand consulting, Social media management 

 

Services
Art Direction, Styling,
Brand consulting  

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Steerage is a swedish luxury accessories brand that focuses on selling the best quality travel bag so that you’ll never want another bag. 


Steerage asked me to help them organize a photoshoot in the city of Rotterdam.


During this project I was responsible for the casting of models, scouting of the location, booking of the photographer and styling assistant, styling, make up and production.

design,
styling,
art direction,
branding.

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Not only did I help Steerage with a photoshoot I also helped them in their start-up period of their social media and branding. I designed their brand-mark to be combined with their word-mark. I traveled with Steerage to Morocco to pick out new colors for their S/S 2019 collection and was all in involved in the beginning production.

In Morocco we took product shots and focused on being inspired by the beautiful colors that Morocco had to offer. These shots were taken in Tangier and . The blue bag is named after the blue city.


Working for Steerage is always a pleasure. Their design has beautifully been crafted by Julia Wilson and the bags have been designed by Ludwig Karlsson, CEO of Steerage.

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