SIN (safety in numbers)

I am continuously searching for a society where women can be safe and truly equal to men. I want men to stand up and educate other men about sexual intimidation and harassment.

Client
Graduation Project, Willem de Kooning Academie

Industry
Social Justice & Activisim

Services
Branding, Art Direction, Fashion Design

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Every woman has a story about harassment or assault. Most women will adapt to a situation where they feel unsafe. We change our walking route, we choose a different outfit or don’t go out past 10 alone. We try to look tough, walk really fast, or pretend like we’re on the phone, all just to be left alone.

This inspired me to ask: “How can we empower women that encounter sexual harassment in public spaces?”

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A group has more protection against harm than an individual, there is safety in numbers. This phrase comes from the Latin proverb, Defendit numerus. The acronym SIN was a wonderful coincidence, SIN because in my vision the act of street harassment is in fact, a sin. I wish people would despise street harassment as much as they hate other things. 

The safety in numbers idiom rang true to my project and fitted in perfectly with my concept of wanting to create something that makes women feel safe, and men being able to show their solidarity in the search for safety. Another survey shows how uninformed men actually are about sexual harassment. One in three men don’t think catcalling is sexual harassment. This is why it’s still happening, and why it’s so incredibly important for them to be able to come to terms with the idea that it’s not ever appropriate or asked for.

The winning point of this is that we have a lot of men that want to be our ally, they just don't know how to. With this clothing line, they at least have a conversation piece to wear to educate others and show their solidarity quietly.

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The brandmark for SIN is based on the female and male sign combined.

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The color pallette for SIN.

The color pallette for SIN.

Research that influenced me the most:

  1.  Women's liberation, Suffragettes, #metoo, they all have 1 thing in common, a need for equality.

  2. During the research of transformative fashion, I came to the conclusion that men were a larger opportunity for growth.

  3. Peer to peer pressure is a very useful tool.

  4. If we leave women to do the job for men, change will never happen.

  5. The #metoo discussion opened up a conversation in the wide public that needed to be held.

  6. It’s hard to police street harassment.

  7. It’s better to prevent than cure.

  8. Silent protest can be a very powerful tool of change.

  9. Conscious or subconscious adaptive behavior is done by most women, and thus makes it our issue, this is not the case and needs to be given back to the man.

  10. Men are uneducated when it comes to sexual assault.

  11. The conversation needs to be continuously stimulated, this can happen with visual aid and non-verbal gestures before taking the step of vocalizing your concern.

Research that influenced me the most:

  1.  Women's liberation, Suffragettes, #metoo, they all have 1 thing in common, a need for equality.

  2. During the research of transformative fashion, I came to the conclusion that men were a larger opportunity for growth.

  3. Peer to peer pressure is a very useful tool.

  4. If we leave women to do the job for men, change will never happen.

  5. The #metoo discussion opened up a conversation in the wide public that needed to be held.

  6. It’s hard to police street harassment.

  7. It’s better to prevent than cure.

  8. Silent protest can be a very powerful tool of change.

  9. Conscious or subconscious adaptive behavior is done by most women, and thus makes it our issue, this is not the case and needs to be given back to the man.

  10. Men are uneducated when it comes to sexual assault.

  11. The conversation needs to be continuously stimulated, this can happen with visual aid and non-verbal gestures before taking the step of vocalizing your concern.
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The material of the glowing accents in my collection was made with glow in the dark elements mixed with epoxy. This gave it it's glowing quality that would glow in darkness over 3 hours.

The main focus of the SIN collection was to have a sign for men to signal to women that they're a safe space outside. Wearing the SIN sign outside would be a sign of trust and safety for women in need.

The material of the glowing accents in my collection was made with glow in the dark elements mixed with epoxy. This gave it it's glowing quality that would glow in darkness over 3 hours.

The main focus of the SIN collection was to have a sign for men to signal to women that they're a safe space outside. Wearing the SIN sign outside would be a sign of trust and safety for women in need.

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Research

  • Vintges, Karen. A New Dawn for the Second Sex: Women's Freedom Practices in World Perspective. Amsterdam University Press, 2017.
  • “Feiten En Cijfers in Beeld.” Feiten En Cijfers in Beeld - Seksueelgeweld.info, www.seksueelgeweld.info/literatuur/feiten-en-cijfers-in-beeld.
  • Portegijs, Wil, and Marion Van den Brakel. Emancipation Monitor 2016. The Netherlands Institute for Social Research , 2016
  • mdgfund. “Delivering on Commitments.” MDG Fund, www.mdgfund.org/content/genderequalityandwomensempowerment.
  • Pagano, Julie. “On Fighting for Marginalized People in Tech.” Julie Pagano - On Fighting for Marginalized People in Tech, juliepagano.com/blog/2014/06/08/on-fighting-for-marginalized-people-in-tech/.
  • Johnson, Maisha Z. “All the Ridiculous Things I Shouldn't Have to Do to Avoid Street Harassment.” Medium, Medium, 17 Oct. 2017, medium.com/@maishazj/all-the-ridiculous-things-i-shouldnt-have-to-do-to-avoid-street-harassment-403c0a84854.
  • Cunningham, Patricia A., et al. Fashioning the Future: Our Future from Our Past. Ohio State University, Dept. of Consumer and Textile Sciences, 1996.
  • “Bystander Intervention Resources | Hollaback! End Harassment.” Hollaback! Together We Have the Power to End Harassment, www.ihollaback.org/resources/bystander-resources/.
  • Gallani, Susanna. “Incentives Don't Help People Change, but Peer Pressure Does.” Harvard Business Review, 25 July 2017, hbr.org/2017/03/incentives-dont-help-people-change-but-peer-pressure-does.
  • “Washington Post-ABC News Poll Oct. 11-15, 2017.” The Washington Post, WP Company, apps.washingtonpost.com/g/page/politics/washington-post-abc-news-poll-oct-11-15-2017/2249/.
  • “1 In 3 Men Don't Think Catcalling Is Sexual Harassment.” Instamotor, instamotor.com/blog/1-in-3-men-dont-think-catcalling-is-sexual-harassment.
  • Portegijs, Wil, and Marion Van den Brakel. Emancipation Monitor 2016. The Netherlands Institute for Social Research , 2016
  • “Safety-in-Numbers: A Systematic Review and Meta-Analysis of Evidence.” Safety Science, Elsevier, 29 July 2015, www.sciencedirect.com/science/article/pii/S0925753515001812#!

Sources

  • Vintges, Karen. A New Dawn for the Second Sex: Women's Freedom Practices in World Perspective. Amsterdam University Press, 2017.
  • “Feiten En Cijfers in Beeld.” Feiten En Cijfers in Beeld - Seksueelgeweld.info, www.seksueelgeweld.info/literatuur/feiten-en-cijfers-in-beeld.
  • Portegijs, Wil, and Marion Van den Brakel. Emancipation Monitor 2016. The Netherlands Institute for Social Research , 2016
  • mdgfund. “Delivering on Commitments.” MDG Fund, www.mdgfund.org/content/genderequalityandwomensempowerment.
  • Pagano, Julie. “On Fighting for Marginalized People in Tech.” Julie Pagano - On Fighting for Marginalized People in Tech, juliepagano.com/blog/2014/06/08/on-fighting-for-marginalized-people-in-tech/.
  • Johnson, Maisha Z. “All the Ridiculous Things I Shouldn't Have to Do to Avoid Street Harassment.” Medium, Medium, 17 Oct. 2017, medium.com/@maishazj/all-the-ridiculous-things-i-shouldnt-have-to-do-to-avoid-street-harassment-403c0a84854.
  • Cunningham, Patricia A., et al. Fashioning the Future: Our Future from Our Past. Ohio State University, Dept. of Consumer and Textile Sciences, 1996.
  • “Bystander Intervention Resources | Hollaback! End Harassment.” Hollaback! Together We Have the Power to End Harassment, www.ihollaback.org/resources/bystander-resources/.
  • Gallani, Susanna. “Incentives Don't Help People Change, but Peer Pressure Does.” Harvard Business Review, 25 July 2017, hbr.org/2017/03/incentives-dont-help-people-change-but-peer-pressure-does.
  • “Washington Post-ABC News Poll Oct. 11-15, 2017.” The Washington Post, WP Company, apps.washingtonpost.com/g/page/politics/washington-post-abc-news-poll-oct-11-15-2017/2249/.
  • “1 In 3 Men Don't Think Catcalling Is Sexual Harassment.” Instamotor, instamotor.com/blog/1-in-3-men-dont-think-catcalling-is-sexual-harassment.
  • Portegijs, Wil, and Marion Van den Brakel. Emancipation Monitor 2016. The Netherlands Institute for Social Research , 2016
  • “Safety-in-Numbers: A Systematic Review and Meta-Analysis of Evidence.” Safety Science, Elsevier, 29 July 2015, www.sciencedirect.com/science/article/pii/S0925753515001812#!